Decision MediaWorks

Who Vacations In Florida?

Tourism is a major driver of the Florida economy. The industry brings in millions of visitors and billions of dollars to Florida every year. Although the recession put a dent in Florida tourism, the visitors are crowding back into Florida again.

We decided to take a look at exactly where all these visitors are visiting from. Below is a map of Google searches for “Florida vacation” over the last decade. The numbers are “normalized” so every state’s search volumes are compared to the state with the most searches (in this case, Florida).

Interesting item of note:

- Florida leads the nation in searches for “Florida Vacation.”

- The Mississippi and Ohio valley regions are more interested in Florida vacations than the more populated Mid-Atlantic and Northeast regions.

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