Decision MediaWorks

A State Divided: College Loyalty and County Lines

In Florida, college affiliations matter…a lot. Anyone who has driven Florida’s interstates knows that our state is regionally divided into distinct post-secondary tribes. We wanted to find out just where those lines of demarcation are drawn in the Sunshine State, so we designed a project to do just that.

We used specialty license plate sales by county to measure college pride around Florida. The first map below shows which school is the number one seller of speciality plates in each county. The second map shows the top school per county when you take away Florida and Florida State.

A few notes:
– The number one spot in each county is held by UF or FSU in every county but Miami-Dade.

- Ignoring UF and FSU dominance in plate selling, FAMU holds its own around the northern portions of the state with Miami covering South Florida.

- The I-4 corridor is the Yugoslavia of Florida with Bethune-Cookman, UCF, Miami and USF all holding at least one county in the region.

Click any county for more detail on the number of active plates and sales ranking among college speciality plates in each county. As always, if you like it, please share it.

Map Colored by School with Most Active Plates in Each County

 

Map Colored by non-FSU/UF School with Most Active Plates in Each County 

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