Decision MediaWorks

Who Vacations In Florida?

Tourism is a major driver of the Florida economy. The industry brings in millions of visitors and billions of dollars to Florida every year. Although the recession put a dent in Florida tourism, the visitors are crowding back into Florida again.

We decided to take a look at exactly where all these visitors are visiting from. Below is a map of Google searches for “Florida vacation” over the last decade. The numbers are “normalized” so every state’s search volumes are compared to the state with the most searches (in this case, Florida).

Interesting item of note:

- Florida leads the nation in searches for “Florida Vacation.”

- The Mississippi and Ohio valley regions are more interested in Florida vacations than the more populated Mid-Atlantic and Northeast regions.

Tarpon Fishing in Boca Grande

If you are a sportsman in Florida (or just watched the Florida Channe today), you’ve likely heard of the controversy surrounding fishing tarpon in the Boca Grande pass using the jigging method.

The Florida Wildlife Commission had a seven hour long hearing today in Lakeland on rather to make tarpon a catch-and-release species and rather to ban jigging in the pass.

This got us wondering, is there any data on tarpon fishing?

Below is a chart of the Google search volume for the term “tarpon fishing.”  You see a clear pattern of peaks and valleys in searchs that seem to reflect the tarpon fishing season. There is a slight overall decrease in “tarpon fishing” searches from 2007 to present.

You will also find a U.S. map that plots where search volumes for “tarpon fishing” are highest. Besides Florida being the gold standard in “tarpon fishing” searches, you can also see where other tarpon fishermen live and thereby have an idea what states send us the most tarpon tourists.

N.B. Click here to learn more about how Google measures the data below.


The Obama Battle Plan: Take The Cities, Ignore The Countryside

One of the things we like so much about data visualization is that it makes some things look pretty dang obvious.  For example, the Obama 2012 Florida campaign strategy.

The map viz below shows the difference between Obama’s performances from 2008 to 2012 in each house district.  The data is adjusted to account for the 2012 legislative redistricting process.

I’ll let the data speak for itself below but first a few items of interest.

- Obama performed worse in most districts with an average -.22% performance decline in house districts. This average decline is largely due to Obama sinking in strong Republican areas. If you only look at swing and Democrat seats, Obama averaged a .50% performance increase.

- Obama’s biggest jumps came in Miami in districts held by Republican house members. His other jumps came in districts heavy with independents and Hispanics. Tampa, Orlando and Miami broke heavily for Obama.

Have fun with the map below, shoot me a message with any questions.